Growing empowerment, resulting from improved education levels and greater access to information, combined with increased individual interest in personal health, is resulting in growing demand for self-care. In addition public awareness has increased of the impact of certain lifestyle factors- such as avoidance of smoking and keeping to well-balanced diet- on maintaining health and preventing illness. In this context self-care, can be seen as the most common form of healthcare, and involves such matters as dental hygiene, breast self-examination, regular aerobic exercise, home-pregnancy testing, nutritional supplementation, and self-medication with non-prescription medicines.
Community pharmacists are at the heart of healthcare, providing a wide range of professional services to citizens of EU Member States. The range of essential service provided includes participation in health promotion campaigns, one-to-one advice on how to maintain good health and avoid illness, help for those who wish to quit smoking, and advice on when self-care including self-medication is appropriate, Community Pharmacists are also of course responsible for the dispensing of prescriptions written by other health professionals with, when necessary and appropriate, advice on the importance of adherence to medicinal therapy.Community pharmacists play a significant role in supporting patients in self-care, which broadly speaking encompasses:
Promoting a good governance for non-prescription medicinesPGEU is a member of the platform on access to medicines in Europe; one of the three work areas of the Process on Corporate Responsibility in the field of Pharmaceuticals.
In the work on good governance for non-prescription medicines the stakeholder group examined the role of various actors in identifying the necessary elements to ensure availability, uptake and informed use of non-prescription medicines. It was also acknowledged that there is a diversity of factors affecting access to non-prescription medicines. In the final report the group advocates the significant role that these medicines can play in self-care in the existing framework governing non-prescription medicines.Vital pharmacists and other healthcare professionals role in rational use of non prescription medicines is well recognised.